Key Takeaways:

• Hard Rock Bet now live in Arizona, Tennessee, and Virginia
• New users eligible for up to $100 in Bonus Bets Back and 500 Free Spins
• Mystery Wheel bonus ranges from $5 to $1,000

Hard Rock Bet, the online sportsbook arm of the iconic entertainment brand, has expanded its reach to Arizona, Tennessee, and Virginia. This move comes just in time for the upcoming NFL season, offering sports bettors in these states a new platform for their wagers.

The sportsbook is enticing new users with a novel promotion that echoes the excitement of casino wheel games. Upon signing up and making a first bet of at least $10, users whose initial wager loses become eligible for a spin on the Mystery Wheel. This digital wheel of fortune offers seven different bonus amounts, ranging from a modest $5 to a substantial $1,000.

In addition to the Mystery Wheel spin, new users can also claim up to $100 in Bonus Bets Back if their first bet doesn't win, plus 500 Free Spins. This multi-faceted welcome offer combines elements of sports betting with the thrill of casino-style promotions, potentially appealing to a broad range of gambling enthusiasts.

The Hard Rock Bet mobile app, available for both iOS and Android devices, has undergone significant improvements. The revamped version boasts enhanced features and improved usability, although users in New Jersey and Iowa currently do not have access to these updates.

Among the new features introduced are Flex Parlays, which allow users to win even if not all selections in a parlay are correct, and micro-betting options for more granular wagering on specific game events. The sportsbook has also launched a loyalty program with six tiers, offering perks such as birthday bonuses and daily odds boosts.

Hard Rock Bet's expansion and innovative promotions come at a time of intense competition in the U.S. online gambling market. The brand's strong recognition in the entertainment sector, coupled with these new offerings, positions it to compete with established players in the sports betting arena.

As the first NFL Sunday approaches, Hard Rock Bet's launch in these new states provides fresh options for sports bettors. The integration of casino-style elements like the Mystery Wheel into sports betting promotions showcases the evolving nature of online gambling products, blending different forms of gaming to create unique user experiences.